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Praise
“No one I know has more intuitive sense of consumer tastes and insight into what delights audiences more than Lynda Resnick. This wonderful book will be a catalyst to unlock the reader’s strengths, skills and abilities.”
Bobby Kotick, CEO, Activision |
“From one Queen to another… Lynda Resnick, the POM Queen, has given us a crown jewel. RUBIES IN THE ORCHARD is richly filled with insight from one of the cutting-edge marketers and entrepreneurs of our time.”
Her Majesty Queen Noor of Jordan |
“A captivating… read about visionary leadership and innovative marketing at its best!”
Yoram (Jerry) Wind, The Lauder Professor and Professor of Marketing, The Wharton School |
“If there were one book that’s a must read for anyone trying to persuade people of the value of a product or to communicate to a mass audience why they should try something new, it is Lynda Resnick’s fascinating, elegant, and succinct RUBIES IN THE ORCHARD. Her wit, originality, and courage are infectious.”
Leon Botstein, President of Bard College and Music Director and Principal Conductor, the American Symphony Orchestra and the Jerusalem Symphony Orchestra |
“Lynda Resnick is smart, creative and a doer. RUBIES IN THE ORCHARD tells us how she thinks and how she makes great things happen in business… It’s a good read authored by a good person.”
The Honorable Jon Corzine, Governor, State of New Jersey |
“Highly entertaining and smartly funny… The marketing philosophy [Lynda Resnick] espouses in her book is so pure, powerful, deceptively simple and easily adapted to any situation that it earns the ultimate marketing accolade… why didn’t I think of that? RUBIES IN THE ORCHARD should be required reading at every business school in the country.”
Leonard Goldberg, Television and Motion Picture Executive and Producer |
“The Resnicks have a true talent for building successful brands by combining product with great marketing. Lynda’s superb creative marketing skills and respect for the integrity of the brand and the consumer is the critical element to establishing brands and creating great value. RUBIES IN THE ORCHARD offers a revealing insight into the process and is a road map for creating profit while being socially responsible.”
Terry Semel, Chairman, Windsor Media and former Chairman and CEO, Yahoo! |
“An inspiring guide to finding ‘intrinsic value,’ thinking long-term, being smart and ‘green,’ and harnessing the vast power and speed of the Internet—this book is timely and timeless, packed with wit and wisdom for marketing and dealing with the modern world.”
Michael Govan, Director and Chief Executive Officer, Los Angeles County Museum of Art |
“If you want to build a company or strengthen a brand, you can start from scratch or you can read RUBIES IN THE ORCHARD. In this exceptionally digestible book, Lynda Resnick takes us on a fascinating personal journey, underscoring that successful businesses and brands are built upon quality and integrity and a constant search for the right path… Her frank assessment of the state of the environment reminds the reader that doing right and being successful are mutually reinforcing. RUBIES is a perfect blend of humor, insight and honesty.”
Peter Seligmann, Chair and CEO, Conservation International |
“Lynda [Resnick] proves that there is only so much you can learn in business school. The real world is where real learning happens. In RUBIES IN THE ORCHARD, Lynda shows that it is not only great to produce the right results; it is also increasingly valuable to produce the right results the right way. Doing good is good for business. This is especially important in this demanding, informed, skeptical marketing world. Read it. Learn from it. And live it.”
Larry Light, Chairman and CEO, Arcature LLC |
“Able to see in one set of fake pearls the seeds of an iconic $26 million industry, Lynda Resnick is an unmatched marketing dynamo. With nugget after nugget of sound advice, RUBIES IN THE ORCHARD blends Resnick’s pragmatic wisdom with her unique brand of unconventional creativity.”
Antonio Villaraigosa, Mayor of Los Angeles |
“A superb way to understand the mysteries of marketing and a wonderful set of lessons on how to market in the real world. Lynda Resnick is extraordinary.”
Peter Lewis, Founder and Chairman, Progressive Insurance Companies |
“[RUBIES IN THE ORCHARD] sparkles with wisdom and wit. It isn’t just for the business community. It is for anyone who wants to recognize, cultivate and promote excellence within their organization. One can learn more from reading [her] book than hiring a dozen marketing or PR consultants.”
Michael Schill, Dean and Professor of Law, UCLA School of Law |
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