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Praise
“With insight, elegance and simplicity, [Lynda Resnick] has become an icon in the world of marketing. We should be so lucky that a little of her magic might rub off on us all!”
Stephen McPherson, President, ABC Entertainment |
“Lynda Resnick… takes the ordinary and transforms it into the extraordinary–whether it’s a bunch of flowers or a string of fake pearls, water or the 8,000-year-old pomegranate. She’s uncompromising about the quality of her brands and digs deeply to discover their intrinsic value. She then weaves her magic through unmatched advertising campaigns, ingenious packaging, inspired product placements, inventive uses of the Internet, and surprising product extensions… a great story about a bold original, who inspires us to think differently.”
Judy Olian, Dean, UCLA Anderson School of Management |
“Should be a must to read for any executive who wants to excel…. Engaging… and full of honest, straight-to-the-point, invaluable insights, based on experience. Learn what makes a company successful in its marketing efforts in the 21st century.”
Ichak Adizes, CEO, The Adizes Institute |
“Lynda Resnick is to branding what Warren Buffett is to investing: a master of honesty, common sense and belief that one can do well while doing good.”
Gloria Steinem, Feminist Activist and Co-Founder, Ms. Magazine and New York Magazine |
“A fascinating and instructive guide into the world of a marketing genius, told with a beguiling frankness and good humor.”
Michael York, Actor and Author |
“The single best piece of writing I have read in years by an active and successful CEO. Stop everything you’re doing right now and take a swig of this honest and useful book.”
Warren Bennis, Distinguished Professor of Business, USC, and Author of ON BECOMING A LEADER |
“In the popular mind, marketing is thought of as a form of manipulation, getting people to buy things they don’t really need or want. Lynda Resnick, however, approaches marketing with the same integrity for which she is well known in her personal life, boiling down complex ideas into their easy-to-grasp essence. I recommend RUBIES IN THE ORCHARD to marketers, business executives eager to unlearn bad lessons from business school, or anyone who has ever been sure they had a great idea but didn’t have the confidence to get started.”
Seth Siegel, Co-Founder and CEO, The Beanstalk Group |
“Lynda Resnick is by far the absolute epicenter of future marketing where vision and language, form and appeal, attitude and personality, intelligence and spirit are all built into the product as to allow the Brand to speak and interact with the consumer... WOW.”
Peter Arnell, Founder and CEO, The Arnell Group |
“Superbly demonstrates all the keen intelligence, humor and charm that has made [Lynda Resnick] one of the best marketers in the world… A first-rate introduction to marketing a product you really believe in and cannot wait to share with the world.”
Dr. Jeffrey Cole, Director, Center for the Digital Future at USC Annenberg School |
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