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Praise
“Lynda Resnick has done Adam Smith one better: she has given the business world a much needed face-lift and a sense of humor. RUBIES IN THE ORCHARD is a twenty-first century ‘Wealth of Nations’ for every man and every woman who has ever dreamed of starting a business and marketing it effectively. Above all else, it is a charming memoir of one of the truly brilliant entrepreneurs of our time.”
Dr. Henry Louis Gates, Jr., The Alphonse Fletcher University Professor, Harvard University |
“Lynda Resnick is a genius at marketing. In this wonderful new book, she reveals her potent secret: meeting the most powerful yet unmet human needs for integrity, quality, and sustainability as well as for love and community… RUBIES IN THE ORCHARD is the new bible of marketing.”
Dr. Dean Ornish, Founder and President, Preventive Medicine Research Institute |
“A ‘must-read’ for anyone interested in selling or marketing. Lynda Resnick is a master marketer, and we can all learn from her.”
Leonard Lauder, Chairman of the Board, The Estée Lauder Companies |
“A candid and sharp analysis of today’s world of product marketing. Lynda Resnick has generously offered the truth behind her success, which is a refreshing combination of authenticity, value, and transparency in marketing.”
Alice Waters, Best-Selling Author, Founder and Co-Owner, Chez Panisse |
“Everybody playing and toiling and wanting to achieve success with a brand in our difficult economy should read this book to understand right from wrong, good from bad, quality from junk.”
Michael Eisner, Founder of the Tornante Company and Former Chairman and CEO, The Walt Disney Company |
“Lynda Resnick humbly resists being called a marketing genius. Read her book at the risk of becoming one yourself.”
Norman Lear, Award-Winning Television and Film Writer, Director and Producer |
“This illuminating, captivating and sassy book has it all—marketing savvy, life values, and a clear path to success no matter what your goal.”
Barbara Goldsmith, Best-Selling Author and Historian |
“Lynda Resnick is one dynamic, persuasive gal. She can talk anybody into anything, including getting me to write a blurb for this book. Now that’s persuasive.”
Larry David, Star of HBO’s ‘Curb Your Enthusiasm’ |
“Lynda Resnick is a force of nature and a force for good. She is also a brilliant marketer. RUBIES IN THE ORCHARD reveals the secret of her success—effective marketing is not about fooling people but respecting them.”
Michael Sandel, Professor of Government, Harvard University, and Author of PUBLIC PHILOSOPHY: ESSAYS ON MORALITY IN POLITICS |
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