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Praise
“Using sound advice, a wealth of first-hand experience, historical perspective, and fierce self-confidence, Lynda Resnick has written a very useful and practical book. Anyone starting a business, or running an entrepreneurial venture should read [it].”
Martha Stewart, Founder of Martha Stewart Living Omnimedia
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“Like the POM Wonderful that Lynda Resnick created, this book is absolutely delicious and also amazingly nutritious. In fact, it’s so funny and fun that you may not notice how much wisdom it contains–from marketing tips to insights on brand authenticity in the Internet era. It will make you laugh aloud, but also change the way you do business.”
Walter Isaacson, President and CEO, The Aspen Institute, and Best-Selling Author of EINSTEIN: HIS LIFE AND UNIVERSE and BENJAMIN FRANKLIN: AN AMERICAN LIFE |
“Are you looking for proven ideas about how to market anything, overtake the competition, ward off vicious attacks, and become rich? Even if you don’t want to do those things, you will still love this inspiring, funny, thought-provoking, autobiographical sharing of secrets by Lynda Resnick, who figured out for herself how to succeed, again and again.”
Dr. Jared Diamond, Professor of Geography at UCLA, and Pulitzer Prize-Winning Author of Best-Selling Books Including COLLAPSE and GUNS, GERMS, AND STEEL |
"You can buy a thousand books with sound business lessons, but RUBIES IN THE ORCHARD is among a special few that lift you from your seat and compel you to act immediately.”
Chris DeWolfe, Founder and CEO, MySpace |
“Lynda is truly an unstoppable force. She has had a remarkable career taking small businesses and transforming them into iconic brands. In RUBIES IN THE ORCHARD, Lynda shares her shrewd and surprisingly simple strategies for breaking through in a cluttered marketplace.”
Rupert Murdoch, Chairman and CEO, News Corp. |
“Lynda Resnick focused on finding the truth to set her brands free. Whether identifying the medical benefits of POM or the pitfalls in delivering flowers, this born marketer knows how to sell without even stepping outside the box.”
Mehmet Oz, Bestselling Author and Vice Chairman and Professor of Surgery, NewYork-Presbyterian Hospital/Columbia |
“Exactly the spirit we need to deal with the gloom and doom of Wall Street. I read it cover to cover without stopping. I felt emboldened.”
Frank Gehry, Architect |
“Lynda Resnick is one of the great marketers of our time—who else, after all, could have rebranded and relaunched a food as troublesome as the pomegranate, a fruit formerly more trouble to eat than it was worth? Whether you’re in the business of selling products or ideas, RUBIES IN THE ORCHARD is full of indispensable advice. Even better, it manages to delight even as it instructs.”
Michael Pollan, Author of THE OMNIVORE’S DILEMMA and IN DEFENSE OF FOOD |
“This book is pure gold! Lynda Resnick is one of the most captivating, brilliant people I’ve ever known, and I’d buy anything she sells! The wisdom she shares in this fascinating book shows an amazing understanding of how people think and make decisions.”
Dr. Rick Warren, bestselling author of The Purpose Driven Life |
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