Reviews

SRQ Magazine (Sarasota, FL), April 2009 Rubies is a can't-miss for serious marketers who want to learn how to pump up their respective brands. MORE

800-CEO-READ Blog, March 13th, 2009 Rubies in the Orchard is a great tool for anyone in marketing, but the lessons she teaches are applicable to anyone in business--and to life in general. When in doubt, Resnick's consistent message rings out: "Think inside the box." Try it yourself. MORE

BizEd – March/April 2009 Marketing pros, entrepreneurs, and other readers will find her frank insights refreshing and her hard-won lessons worth remembering. MORE

US Airways In-Flight Magazine, March 2009 Entrepreneur Lynda Resnick's new book is a compelling read for anyone with a nose for business — or for any reader who’d like to know how a product is brought to market against remarkable odds. MORE

Working Mother, February/March 2009 Here, the hot brand’s marketing maven offers strategies behind successful promotion campaigns, as well as tactics and tips for small and international companies alike. MORE

Best Life, March 2009 Resnick, the marketing guru who built such brands as the Franklin Mint, FIJI Water, and POM Wonderful, mixes kooky personal anecdotes (the Pentagon Papers were photocopied on her Xerox machine) with upbeat tips on how you, too, can get that billion dollar knack. MORE

Rubies in the Orchard Book Review by The Literate Housewife, March 2009 Lynda Resnick has led an incredible life and has earned her success. I would love to be able to sit down at lunch with her and her friends and just listen to them talk about what they’ve learned in this life. If you have any interest in business, branding, or reading about a strong woman taking charge of her life and her career, this is one book you won’t want to pass up. MORE

US News & World Report, 1/12/09 Marketing Lessons from a Master -- In Rubies in the Orchard, Lynda Resnick explains how she turned POM Wonderful, FIJI Water, and Teleflora into household names. As I was reading the book, I was struck by how much rested on flashes of creativity combined with hard work. MORE

Publishers Weekly, 11/10/08 Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business Lynda Resnick, with Francis Wilkinson. In a forest of dry marketing books, Resnick’s animated debut stands out as its own hidden gem, filled with juicy real-life tales of marketing strategies that rocketed Resnick and her husband to astounding success with companies like Fiji Water, Teleflora, the Franklin Mint and Pom Wonderful, the wildly successful pomegranate juice. MORE